International Seminar: Friends With Benefits

Friends with Benefits: Commercial Diplomacy, Relationship Marketing, and International Business Strategy – Inimitable Synergies for Global Business Leadership.

Speaker: Alex Matrsson (Swedish Pracademic – International Business Strategy)

Moderator: Imama Zuchroh, B.Sc., M.Comm.

FRIDAY, JUNE 13, 2025
13.00-15.00 (WIB)

ZOOM Meeting

The Seminar Description: 

In today’s hyper-connected global economy, success hinges not just on strategy—but on relationships. Join us for an engaging seminar that explores how the powerful intersection of commercial diplomacy, relationship marketing, and international business strategy creates a path-dependent competitive edge that is difficult to replicate. 

This session will uncover how governments and businesses can collaborate effectively, how trust-driven marketing fosters long-term global partnerships, and how strategic relationship-building fuels sustainable international growth. Discover how these three forces—often treated in isolation—can create synergistic value when aligned for maximum impact. 

Whether you’re a business leader, policymaker, strategist, scholar, or student, this seminar will offer nuanced views, practical frameworks, and global case studies to help you lead with influence, innovation, and foresight on the world stage. 

If you want to discover how to turn relationships into real-world results, this is the seminar you don’t want to miss.  

About Our Guest Expert:

Mr. Alex Matrsson is a Swedish Pracademic. He is a visionary leader, a mentor, an entrepreneur, a senior lecturer, a researcher, and a well-established international business advisor. He is the number one International Business Strategy graduate in Sweden. He has extensive experience starting, running, and managing businesses across the global value chain, as well as working internationally with investors, SMEs, MNCs, government agencies, universities, and multidisciplinary research institutes. Advocating on issues related to business strategy, industrial marketing, commercial diplomacy, and research commercialization.

When it comes to education, Mr. Matrsson believes in serendipity, innovation, and the power of synergy-making. Therefore, these concepts jointly constitute the springboard for his knowledge dissemination endeavors. He implements a pragmatic approach that is rigorous in nature. He systematically ensures the successful delivery of core business concepts, while simultaneously developing the students’ ability to become reflexive thinkers. He aims to enable the students to operationalize their “state-of-the-art” knowledge constructively so that they can become an invaluable source of prosperity, driving forward the “social” and “economic” well-being for their local communities, their regions, and the larger society, worldwide. His scientific endeavors consolidate around trade promotion, emerging markets, business resilience, and the network approach to internationalization. Finally, on a personal level, his wide-ranging interests include blue whales, Arabian horses, classical music, ethical capitalism, religion, culture, the Nordics, the GCC region, and Central Asia particularly Kazakhstan.